Myntra Blink Play smart wearable launched in India at Rs 2,250

“Blink Play smart hearable device comes with Qualcomm aptX and cVc, and is compatible with iOS and Android.”

Myntra and Jabong have launched the Blink Play smart hearable device in India. It essentially combines audio functionality and fitness tracking on the go and is compatible with Android and iOS. The headset offers well-balanced audio for music listening and taking calls and also supports Siri and OK Google with a tap.

The Blink Play acts as a personal fitness coach that gives users access to a range of guided audio sessions across activities like running, cycling, and walks right from the app. It also tracks user activity metrics through an on-going training session, including steps taken, calories burnt, distance covered, compare historical data. It also allows users to challenge fitness tasks and goals. The Blink Play packs Qualcomm aptX and cVc for superior call quality and also includes a built-in mic. It connects via Bluetooth 4.1 and has an operating range of 10 meters.

Amar Nagaram, Head – Myntra and Jabong, said, “In-house innovation is a very strong working principle at Myntra and Jabong and this has helped us stay ahead as frontrunners at the intersection of fashion and technology. Blink Play combines ultra-premium fitness features on a wearable device through compact design, while also ensuring accessibility and affordability for the masses, thanks to the efforts of our Innovation Labs team that has made this product a reality. It is a fitness guide and coach like no other with its vivid functionality, aiding in wellbeing.”

The device is water resistant and offers talk and music time of 6-8 hours, standby time of 140 hours. It takes 1.5 hours to charge fully. The Blink Play comes in Carbon Black, Moon Silver, and Rose Gold colours and two sporty designer variants in Limerick and Tangerine. It is priced at Rs 2,250 (plus taxes), but the wearable is listed at Rs 1,799 on Myntra for the Carbon Black, Moon Silver and Rose Gold colours and Rs 1,349 on Jabong.

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